[ Introducing ]
Audience Intelligence.
Smarter, Faster, Effective Curation.
Rapid campaign set up and deployment. Laser target audiences across Geo's, devices, formats and industry sectors in a matter of minutes with full transparency and accountability.
Right place, right time, audiences at scale!
[ Capabilities ]
What Audience Intelligence enables:
Create
End-to-end deal creation and curated marketplaces built around real objectives.
Control
Global rate cards, fixed pricing logic, and self-serve billing with zero invoice surprises.
Optimise
AI-powered planning and outcome-driven optimisation embedded into the buying model.
Unify
Cross-SSP reporting and workflow integrations that eliminate dashboard fatigue.
[ Features ]
Audience Intelligence Toolkit
AI is the engine behind smarter curation, uniting audiences, data, and demand in one platform that makes media buying simpler, faster, and a lot less painful.
The "Instant-On" Supply:
End-to-End Deal Creation
Move from insight to activation in seconds. Our deal creation engine allows you to package site lists, viewability thresholds, and data signals into clean, transparent marketplaces that plug directly into your DSP. No manual grind, no messy spreadsheets.
The Architect's Desk:
Global Rate Cards
Our live, filterable index provides fixed pricing across regions, markets, and media channels. It's the tool planners use to defend their spend and show exactly where every penny of the client's budget is going.
Defensible Pricing:
Stop guessing your CPMs.
AI-driven optimisation models directly into marketplace pricing, aligning performance with cost efficiency by default. Rather than layering optimisation as an add-on, we collapse intelligence into the core buying model.
Finance on Your Terms:
Self-Serve Automated Billing
Our "Submit to Generate" workflow gives you a real-time dashboard of impressions and fees. You verify the data, you hit submit, and you trigger the invoice. Total financial clarity with integrated Slack support.
The Common Language:
Unified Audience Taxonomy
We've mapped fragmented SSP data marketplaces into a single taxonomy, making audience activation scalable and deployable in one click. Instead of navigating overlapping segments, users work from a framework designed for clarity and control.
The Connective Tissue:
Integrated Workflow
AI is designed to connect with the tools your business already relies on. Rather than operating as a standalone platform, AI acts as a connective layer across your workflow, reducing friction and aligning media execution with the wider business.
Performance, Baked In:
Publisher Direct Marketplaces
By building curated Deal ID marketplaces with trusted publishers, AI enables higher-quality supply, greater control, and more sustainable yield, strengthening both advertiser performance and publisher relationships.
Premium, by Design:
Insights & Reporting
Centralised reporting that actually makes sense. Instead of logging into ten different SSP dashboards, AI unifies your performance data into one brutally honest view. See what's working, what's wasting budget, and where to pivot. Instantly.
AI Planning Tool:
Get Time Back
Combines forecasting data with configurable planning logic to help build bespoke media plans in seconds. Streamlines the thinking, applying general industry insight and client-specific rules to remove repetitive planning tasks.
[ Curated Marketplaces ]
Curated Marketplaces
Audiences packaged with laser precision, deployed instantly.
Our curated marketplaces redefine audience targeting by processing vast volumes of global data and supply. Using first- and third-party data, contextual insights, and intent signals, we evaluate and score media quality that enables precise audience-to-ad matching.
All our curated campaigns connect with the right people in trusted, impactful environments at scale — every time.
Search, select, deploy.
Position your brand within a network of trusted, brand-safe sites and apps across desktop, mobile, and CTV — reaching consumers as they engage with their favourite content. Our inventory includes always-on solutions and seasonally tailored opportunities.
The Benefits of Curated Marketplaces
Transparent & Efficient
Curated marketplaces connect buyers and sellers, reducing the number of intermediaries to create a more valuable and transparent process.
Better Audience Targeting
The Audience Intelligence platform combines first-party data from advertisers and media owners, with third-party data, to deliver more accurate and relevant audience segments.
Simplified Ad Buying and Selling
Streamlined workflows reduce complexity by 40%, addressing challenges in the fragmented programmatic ecosystem.
Reduced Waste
Irrelevant impressions are significantly minimised, reducing waste and maximising value for both advertisers and media owners.
[ Results ]