Privacy Policy

1. Introduction

MetaCurate Ltd (“we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or use our services.

2. Who We Are

MetaCurate Ltd is a programmatic advertising technology company. We operate the Audience Intelligence platform and related services. For the purposes of data protection law, MetaCurate Ltd is the data controller.

3. Data We Collect

We may collect and process the following categories of personal data:

• Contact information (name, email address, phone number) submitted via our contact form
• Professional information (company name, job title) provided voluntarily
• Usage data collected automatically when you visit our website (IP address, browser type, pages visited)
• Cookie data and similar tracking technologies (see our Cookie Policy)
• Communications data when you correspond with us by email or through the website

4. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries and provide information about our services
• To send marketing communications where you have given consent or we have a legitimate interest
• To improve and optimise our website and services
• To comply with legal and regulatory obligations
• To detect and prevent fraud or misuse of our services

5. Legal Basis for Processing

We process your personal data on the following legal bases: your consent; to perform a contract with you or take steps at your request before entering into a contract; for our legitimate interests (such as improving our services and marketing); and to comply with a legal obligation.

6. Data Sharing

We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in operating our website and services (such as hosting providers, analytics services, and email platforms), subject to appropriate data processing agreements. We may also disclose data where required by law or to protect our legal rights.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Contact form submissions are typically retained for up to 2 years.

8. Your Rights

Under applicable data protection law (including the UK GDPR and EU GDPR), you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete personal data
• Request erasure of your personal data
• Restrict or object to processing of your personal data
• Data portability — receive your data in a structured, machine-readable format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at privacy@meta-curate.com.

9. Cookies

We use cookies and similar technologies to improve your experience on our website. Please refer to our Cookie Policy for full details on the cookies we use and how to manage your preferences.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.

11. International Transfers

Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with applicable data protection law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: